PenPass is a South African based online tutoring and e-commerce platform that aims to bring affordable and quality education and tutoring to highschool and university students. As the team's graphic designer, I was tasked with creating colorful, eye-catching visuals that appealed to the young target market, while keeping the brand's orderly, efficient brand image in mind. Having worked on the brand's current corporate branding, I was responsible for transforming oral and text briefs into the imagery they'd use for their advertising campaigns, company presentations, and visual identity as a whole.